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5 new ways to think creatively to grow your impact

By guest writer and entrepreneur, Sophia Gould, Founder of Rocky Tales

Creative thinking: a vital skill for every entrepreneur

As the imaginative force behind Rocky Tales Inc., I've come to cherish creative thinking as the cornerstone of entrepreneurial success. Creative thinking is the spark that ignites innovation, the fuel that drives progress, and the secret sauce that sets you apart from your competition. It's not just about devising groundbreaking ideas—it's about infusing creativity into every aspect of your strategy, collaborations, and the pursuit of growth. 

For many entrepreneurs, including myself, creativity isn't just a skill—it's a way of life. It's a journey of self-discovery, marked by moments of self-doubt and distractions, but ultimately leading to a profound understanding of oneself and purpose. Creative thinking enables us to spot market gaps, reimagine products

or services, and innovate new business models. It powers disruptive startups that shake up norms and reshape industries. By tapping into creative thinking to foster emotional intelligence (also a vital skill for entrepreneurs), we open doors to innovation, growth, and meaningful impact.


"Creativity is seeing what others see and thinking what no one else ever thought." –Albert Einstein


So, I wanted to share the ways in which I infuse creativity as the founder of Rocky Tales and in the work we do.

5 new ways to think creatively

  1. Free write: Let thoughts flow freely onto paper without inhibition, allowing for spontaneous idea generation and emotional expression.

  2. Leverage the Six Thinking Hats Technique: Adopt various perspectives, represented by different "hat" colours, to approach problems from multiple angles and unlock innovative solutions.

  3. Mind-Map: Visualize ideas and connections in a structured format, fostering creative brainstorming and problem-solving.

  4. Mindfulness + Movement: Engage in physical activity to stimulate creativity, as movement can enhance cognitive function and spark inspiration. Practice mindfulness techniques to quiet the mind, cultivate inner peace, and tap into creative reservoirs.

  5. Engage in life-long learning: Stay curious by pursuing new interests, acquiring new skills, and seeking out diverse perspectives. Encourage exploration and openness to new ideas, fueling continuous creativity and growth.

New ways > New thinking > New Impact

We all know creativity is important for any organization and is a way of life for many entrepreneurs. But it’s important to remember how we stand by it, infuse it into our daily practices, and really believe in its power to create growth and meaningful impact.  How do you ensure creative thinking? What new habits will you adopt?




Connect with Sophia Gould to see what she’s up to next!


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