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  • Writer's pictureSidekick

Kickin’ it with Sidekick: Louise Sullivan

Celebrating awesome business leaders and change makers just like you. Learn from their stories, lived experience and successes in strategy, growth, and organizational design.

Introducing Louise Sullivan!

Louise is the Vice President of People & Culture at Primaris, overseeing their People strategy. With a track record spanning over two decades, she has consistently led human resources strategies and operations for various national and international organizations across diverse industries from real estate to consumer packaged goods. Louise currently focuses on the execution of transformational initiatives to maximize value, elevate employee engagement, and shift culture with a strong focus on diversity and health & wellness programs.

Louise is a genuine advocate for a people-first approach. We are inspired by Louise’s

work in the employee experience and human resources space. Beyond her role with Primaris, as the founder of People + Culture Matters Inc., Louise has created a forward-thinking company that prioritizes people at the heart of the work they do. People + Culture Matters Inc. offers HR on Demand, supporting you and your employees whenever and however you need it, with a focus on enhancing the employee experience and supporting employees’ health through preventative programs.

As a nod to her strides in this space, Louise was a nominated for the 2021 Report on Business Best Executive Award by The Globe and Mail. The award celebrates excellence among Canadian leaders. She is an extrovert who loves to connect people. She is also one of those individuals who imparts a nugget of wisdom every time you talk to her!

Get to know Louise by checking out her interview below!

1. What is the most important lesson you’ve learned on your journey so far?  

I love to meet young up and coming talent. I met a young person today who asked me the same question. What resonates with me is the value of networking. My first mentor out of school was involved in the HR association and was always meeting people. It really hit home for me when I opened my own business. Never underestimate the value of networking, both what you give and what you get from it.

2. What advice would you give to future business leaders looking to make their mark on the world?  

I was recently asked “Why you? What are you bringing to the market that’s different from your competition. What do you differently?” This is not something you can do in a day, but you need to do it. Spend time on thinking about these questions and then play to your strengths – ideally turning your passion into your differentiator and clearly articulating it. 3. What are your sources of motivation and inspiration? How do you stay motivated/keep your cup full? Family and friends are my anchors in life and provide the balance that I crave. My energy comes from being with the people I love and I'm at my best when surrounded by their warmth and kindness. The COVID-19 years made me realize this even more. It can be your life experiences, your diversity, your knowledge but you need to know what that is. We admire Louise’s reflections on the questions she was recently asked and her encouragement for everyone to take the time to contemplate what they—whether as a leader, entrepreneur, or employee—bring to the table when it comes to their passions and purpose. At Sidekick, we believe in the 4Ps: purpose, passion, people, and profit to help you develop actionable steps to scale your business idea to its full potential. Connect with Louise on LinkedIn to see her next nugget of wisdom, innovative idea, and inspiration she shares next! Learn more about People + Culture Matters Inc. And the services they offer in the HR, employee engagement and heath spaces.


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