• Bonny Van Rest

How We Define Our ‘Why’: Sidekick’s Purpose

Our ‘why’ drives everything we do.

Image Description: A map is laid out on a table with folded glasses, a notebook with pencils and an open journal on top of it. A person is writing in the journal
Photo by oxana v on Unsplash

At Sidekick, we know why we exist, and it drives absolutely everything we do: how we approach problems, how we interact with each other and clients, and how we operate. It’s our destination and our map to get there. Our purpose is simple: harnessing entrepreneurial passion for impact. Now, let’s break this purpose down.

har•ness / ‘härnəs / verb

To tie together; to utilize; to control something, usually in order to use its power​. For us, that means unlocking and unleashing the full power of passion from people, to have a lasting impact.

entrepreneurial passion / äntrəprəˈnərēəl paSHən / adjective + noun

Entrepreneurs and intrapreneurs are cut from a special cloth made of perseverance, tenacity and grit (what we define as entrepreneurial passion). You don’t have to be an entrepreneur to have this type of passion. We believe that this type of passion (based in research) is a key predictor of creativity, persistence, innovation and long-term organizational performance. The more of this special brand of passion someone has, the more likely they are to succeed.​

impact / im·pact / noun

We borrow from Dr. Ariel Schwartz, MPA, PhD, Managing Director, Center for Social Impact Strategy, who defines social impact as: ​“With awareness of one’s place in the world and careful planning, any venture in any sector can use its financial, social, technological, and knowledge resources to … leave a lasting, systematic positive mark on the world.”

Know your organization’s Why

That’s us, what about your organization? Your purpose and your why should drive everything you do. As entrepreneurs and intrapreneurs, pair your passion with solid, actionable strategy and you and your organization will propel forward. So, you tell us your why (we would love to hear it) and we can help you with the how.

Let’s chat, hit the contact us link!










(Image Description: A map is laid out on a table with folded glasses, a notebook with pencils and an open journal on top of it. A person is writing in the journal)