Episode 9: Culture by Design, or by Default?

What if culture isn’t just the backdrop to strategy, but the thing that sets your organization apart? In a time shaped by rapid innovation, shifting expectations, and a more fluid world of work, culture has become both more fragile and more powerful.

In this episode of Momentum with Sidekick, Bonny and Nora explore how culture truly takes shape, and what happens when the habits and beliefs that once made you strong start to limit your adaptability. From the myth of “designing” culture to the reality of how it shifts through growth, tension, and change, they unpack the balance between coherence and openness, control and evolution. Real-world stories from companies like Hootsuite, Wealthsimple, and Microsoft, reveal how leaders can move beyond statements and instead create the conditions for a culture to thrive and continually evolve.