Episode 18: Strategy Is Not the Plan

In this episode, Bonny and Nora unpack one of the most widely accepted, and rarely questioned, concepts in business: strategic planning. In this episode, they challenge the assumption that strategy and planning are one and the same and explore how confusing the two can lead to false progress, endless motion, and teams that are busy but not actually winning. Through a candid, real-time conversation, they explore the tension between strategy-first and emergent strategy, and land on a modern approach: treating strategy as a set of intentional, testable hypotheses that evolve through disciplined execution and reflection.