Episode 10: Keeping Culture While Everything is Changing

In a hypergrowth company, culture isn’t just a backdrop, it becomes a force that can accelerate you or quietly hold you back. And as headcount rises, speed intensifies, and (market) pressures raise, every leader eventually faces the same question: will our culture evolve by design or by default?

In this episode, Bonny sits down with Olivia (Lia) van Eyk, CMO of Steadily, to explore what really happens to culture inside a fast-growing company. Drawing on their shared startup-to-scale journey at Onlia and Olivia’s experience leading through rapid expansion at Steadily, they explore the tension between cultures that are intentionally designed versus those that emerge naturally over time. Together, they dig into how culture shifts during growth, what gets lost or strengthened, and how teams can stay connected as complexity rises. Through honest stories and practical examples, they unpack what it takes to maintain a culture, adapt when needed, and build something uniquely yours, without losing the spark that made it work in the first place.