Privacy Policy

Last updated: May 28, 2026

At Sidekick, trust starts with clarity. This Privacy Policy explains how Sidekick collects, uses, stores, and protects personal information when you visit our website, download a resource, complete a form, contact us, or engage with one of our campaigns.

Sidekick is a realization consultancy that works with leaders to find clarity, build momentum, and move bold ideas into action. We handle personal information with care, intention, and respect.

1. Personal information we collect

We may collect personal information that you choose to share with us, including:

First and last name
Email address
Company name
Role or job title
Company size
Responses to custom questions in forms
Information you include in a message, inquiry, or form submission
Communication preferences, including whether you consent to receive marketing emails

We may also collect basic website and usage information through cookies or analytics tools, such as browser type, device information, pages visited, and interactions with our website.

2. How we collect personal information

We collect personal information when you:

Submit a form on our website
Complete a form through one of our advertising campaigns or social media platforms
Download a guide, resource, or other content
Sign up to receive updates or marketing emails
Contact us by email or through our website
Engage with Sidekick campaigns, events, or content

We only collect the information needed to respond, deliver the resource, improve your experience, or communicate with you based on your choices.

3. How we use personal information

We may use personal information to:

Send you the downloadable guide or resource you requested
Respond to your questions or inquiries
Follow up about your interest in Sidekick
Understand who is engaging with our content
Manage leads and relationships in our CRM
Improve our website, campaigns, resources, and communications
Send marketing emails only where you have provided consent
Meet legal, security, and business obligations

We do not use personal information for unrelated purposes unless we have consent or are permitted or required by law.

4. Email marketing and consent

Sidekick may send you marketing emails, newsletters, resources, or updates only if you choose to receive them or otherwise provide consent.

You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us at:

info@sidekickconsulting.ca

If you unsubscribe, we may still contact you about a direct inquiry, active business relationship, requested resource, or administrative matter.

5. How we store and manage information

We use trusted third-party tools to help manage personal information, including HubSpot, our customer relationship management platform.

These service providers may store or process information in Canada, the United States, or other jurisdictions. When information is processed outside your province, state, or country, it may be subject to the laws of that jurisdiction.

We work with service providers that help us operate our business, manage communications, deliver resources, and improve our marketing efforts.

6. When we share personal information

We do not sell personal information.

We may share personal information with trusted service providers who support our business operations, including CRM, email marketing, analytics, hosting, and communication platforms.

We may also disclose personal information if required by law, to protect our rights, to prevent fraud or security issues, or as part of a business transaction such as a merger, acquisition, or restructuring.

7. Cookies and analytics

Our website may use cookies and similar technologies to understand how visitors use the site, improve functionality, and measure campaign performance.

You can adjust your browser settings to block or delete cookies. Some parts of the website may not function properly if cookies are disabled.

8. How long we keep personal information

We keep personal information only as long as needed for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

For example, we may keep contact information in HubSpot to manage communications, track consent, maintain business records, or respond to future inquiries.

When information is no longer needed, we take steps to delete, anonymize, or securely retain it according to our business and legal obligations.

9. How we protect personal information

We use reasonable administrative, technical, and organizational safeguards to protect personal information from unauthorized access, loss, misuse, disclosure, or alteration.

No system is completely secure, but we take practical steps to protect the information entrusted to us.

10. Your privacy rights

Depending on where you live, you may have the right to:

Ask what personal information we hold about you
Request access to your personal information
Ask us to correct inaccurate information
Withdraw consent for certain uses
Ask us to delete your information, subject to legal or business requirements
Unsubscribe from marketing communications

To make a privacy request, contact us at:

info@sidekickconsulting.ca

We may need to verify your identity before completing certain requests.

11. Links to other websites

Our website, campaigns, or resources may link to third-party websites, platforms, or tools. We are not responsible for the privacy practices, content, or policies of third-party sites.

We encourage you to review the privacy policies of any third-party platforms you use.

12. Updates to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, tools, legal obligations, or services.

When we make updates, we will revise the “Last updated” date at the top of this page.

13. Contact us

For questions about this Privacy Policy or how Sidekick handles personal information, contact us at:

Sidekick
Email: info@sidekickconsulting.ca